AGP Executive Report
Last update: 40 minutes agoAdvertising Accountability: Rogers was ordered to pay $15 million over deceptive marketing of its Infinite wireless plans, a major reminder that claims about “unlimited” services can carry a steep price. Radio Promotions: Orbyt Media’s new Canadian partnership with Sun & Fun Media lets stations trade ad airtime for travel and event prizes, giving broadcasters fresh options for contests and advertiser campaigns. Retail Marketing: Walmart Canada launched Sparky, an AI shopping assistant on its website and app, with features including meal planning and gift suggestions. Brand Strategy: Safe Software CMO Suzanne Serwatuk’s rebrand helped lift leads at a major trade show by 249%, while her team cut programs that weren’t converting. Audience Trends: A poll found four in five Canadian hockey fans see the shift to streaming as a bad trend, underscoring the stakes for sports broadcasters and rights holders.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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