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Porsche Global Deliveries Fall 10 Percent in 2025

(MENAFN) Porsche, the performance marque under Germany’s Volkswagen Group, announced Friday that worldwide car shipments declined 10% in 2025 compared to the prior year, largely due to weaker demand in China.

Deliveries dropped to 279,449 vehicles in 2025, down from 310,718 the year before, according to the company’s statement.

This marks the first time since 2020 that Porsche’s annual sales slipped below 300,000 units.

Across Europe (excluding Germany), sales fell 13% year-on-year to 66,340. In North America, deliveries held steady at 86,229, while in Germany—one of Porsche’s core markets—sales decreased 16% to 29,968.

China saw the sharpest decline, with deliveries plunging 26% to 41,938 units. The automaker attributed this drop to “challenging market conditions in the luxury segment” and intensifying competition, especially in the fully electric category.

The Macan remained Porsche’s top-selling model, with 84,828 units sold. Despite the overall downturn, electric vehicles represented 22% of Porsche’s total deliveries in 2025.

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